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Triad Retail Media Named Supporting Agency in Two Effie Award-Winning Campaigns

A new category for this year’s NA Effie competition, Shopper Marketing, awarded campaigns that best demonstrated how they effectively connected with the shopper, influenced them along the path to purchase, and inspired them to become a buyer. Winners in the category include:

Gold - Gillette Fusion/Madden – Look Your Best. Play Your Best.

The Madden NFL campaign at Walmart leveraged relationships with NFL and EA Sports brands to stimulate growth for an established brand, Gillette Fusion. As a result of the campaign, Fusion razor sales at Walmart surged 5% while sales everywhere else declined.

Bronze - Febreze Home Collections Launch

The launch of Febreze Home Collections at Walmart elevated the perception of Walmart as a destination for premium air-care items by mimicking ways that customers engage with those products in specialty stores. As a result, the campaign propelled Febreze from the #3 position in the air-care category to #1.

For both campaigns, Triad was tasked with building interactive brand-specific pages for the “In Stores Now” section of Walmart.com. As part of online media programs, these sites offer videos, tips, games, coupons and more to reach, target and engage visitors when they’re in the shopping mindset.

“We’re honored that Triad Retail Media has been recognized as a critical element of these Effie Award-winning campaigns,” said Greg Murtagh, CEO of Triad Retail Media. “At Triad, our focus is not just on advertising, but on how retailers and brands can turn shoppers into buyers. Winning both gold and bronze in the Shopper Marketing category is a great testament to the work we do and the benefits of reaching customers at vital points along the path to purchase.”

About The Effie Awards

The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, the Euro Effie, the Middle East / North Africa Effie and more than 40 national Effie programs. For more details, visit www.effie.org . Follow @effieawards on Twitter for updates on Effie information, programs and news.

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